MateCaps
STRATEGY
BRANDING
WEB DESIGN
CLIENT
Matecaps is the new, practical, sustainable way to enjoy the natural flavor, benefits, and energy of the traditional mate drink. The bottle has a filter specifically designed for brewing packaging-free yerba capsules, which come in a variety of flavors.
CHALLENGES
Introduce yerba mate to users who were unaware of its existence
Create branding and communications for a product that never existed before
Create a successful Kickstarter campaign to raise over $30,000
Design, map and analyze the experience from obtaining MC to using it
Create an online store
