MateCaps is more than a client. It's a co-creation. Since Roselab’s founder, Salva, is also a co-founder of MateCaps, our team leads all design and marketing decisions from the inside out.

In 2024, we set out to launch the new era of MateCaps, featuring an upgraded insulated bottle and a complete revamp of the capsule flavors. This wasn’t just a product update. It was an opportunity to reposition the brand and scale its digital presence.

To support the launch, we designed and developed a fully custom eCommerce site. Our design and development teams work side by side in a tight feedback loop, enabling constant iteration. The site is a living platform, continuously evolving to enhance user experience and increase conversion rates.

We also implemented a keyword and blog content strategy to grow organic traffic through SEO, while running paid campaigns that now serve as the primary source of new visitors and sales.

On the marketing front, we’re constantly working to reduce CAC through strategic audience segmentation, content testing, and visual experimentation.

MateCaps is an ongoing Roselab project where design, development, and marketing are fully integrated into the product and business strategy. Every decision is crafted to drive growth, build community, and turn visitors into loyal customers.