Louderband is a digital platform created to empower Latin American musicians with expert-led on-demand courses, a marketplace that facilitates client and project searches, and user profiles showcasing their work, skills, and achievements.

Roselab worked on creating a new identity system that reflects the freshness and versatility young artists seek. The new color palette, dominated by vibrant shades of violet and orange, strikes a balance between professionalism and a vibrant, youthful energy.

We chose Sans Grotesk-style typography to convey modernity and authenticity, while the geometric patterns we designed—inspired by traditional Latin American motifs—add a distinctive cultural touch. In these rustic graphic resource, characteristic of pre-Columbian Latin American art, we found high-impact and personality-rich patterns, which we adapted to develop forms, textures, and geometric patterns, creating a modern, adaptable, and visually striking design system.

Every designed piece, from the logo to animations, was conceived to build a scalable and easily adaptable system, ensuring that Louderband can present its offering in an attractive and cohesive way across all its channels.

The Roselab team that developed this project was composed of designers who are also musicians, producers, and composers. This deep connection with the music world has been fundamental to our design approach, as we understand the needs and aspirations of our peers in the industry.

This new visual identity will resonate perfectly with young artists, positioning Louderband as a leader in the industry, strengthening its connection with the music community, and inviting more artists to pursue their passion professionally.