Ikigai Growth is a high-performance, multidisciplinary marketing agency that provides efficient solutions to businesses that sell online. Their comprehensive Growth Marketing service allows companies to test, validate and implement strategies to scale their online business.

The Roselab team worked from scratch to construct Ikigai’s brand and website, using the concepts of excellence and quality offered by their experts as a starting point to build a highly professional, impactful, and modern identity.

The main elements that make up this graphic system are threefold: a reduced chromatic palette of saturated orange tones that bring brightness and freshness, a versatile typographic pairing of Sans Grotesk fonts, and an extensive package of geometric shapes and illustrated compositions that can be used as icons, images, backgrounds, and aesthetic resources.

For the construction of the logo, and as a recurring element in the system, we used a symbol representing the sun and its rays. This natural element is present all around the world; we see it grow in the sky every morning, while it helps both plants and animals grow strong and healthy – just as Ikigai Growth does with its clients.