Automate RevOps is an academy that trains professionals in leveraging AI for sales.

The Roselab team aimed to strike the perfect balance between the professionalism of the service and the approachable nature that ARO maintains with its students. The result is a minimalist and modern visual identity.

The logo design plays a key role in shaping the brand’s visual identity. The concept is inspired by interlocking pieces, reminiscent of a LEGO set. This symbolizes the personalized guidance ARO provides to its clients, represented in a way that is clean, precise, and impactful.

The color palette for this branding consists of two neutral tones (cream and brown) and two vibrant colors (green and orange). The goal was to create strong contrast while maintaining a harmonious and professional aesthetic. The neutral tones convey calmness and sophistication, while the vibrant colors act as accents, highlighting key elements and creating a striking visual impact.

ARO’s visual system is characterized by the use of gradients and blurs. These subtle effects add dynamism and ensure a seamless integration of graphic elements. Geometric shapes, such as sharp-edged rectangles and squares, are combined with softer circles and curves, creating a visual contrast that enhances sophistication and modernity.